Product Copy: NuMe Scarlett Straightener

(Another example of product description for Team NuMe. The positive energy behind this company is palpable, and I feel inspired whenever I'm assigned a new project.)

Reveal your passion with Scarlett, a styling tool as bold and daring as
the gorgeous flips and and sleek looks you create. Whether your style is
flirty or brazen, sophisticated or sultry, high-gloss shine and healthy
hair are just one pass away.

Sleek looks have never been easier! Floating plates have a small suspension system that adjusts to compress your hair while styling, acting as a cushion. You'll notice a slight bounce when you press down on the plates - this is how they compensate and release pressure so every pass glides smoothly without tugging or pulling at your precious tresses.

Flip and curl styles are a breeze too, with round-edged plates that prevent bend and demarcation lines in your hair.

Infrared technology allows heat wavelengths to penetrate directly into the hair shaft, which means less time spent on styling, less heat exposure and less damage.

Our pure tourmaline ceramic styling tools are safe for all hair types and achieve gorgeous results with any hair thickness, including damaged, dyed, fine, medium or coarse.

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