Product Copy: NuMe Lustrum Curling Wand Set

Published on

(With so many creative products at NuMe, writing product copy and finding fun angles to describe features is inspiring!)

More than 3 wishes - the Lustrum delivers 5 curl types for endless wish-granting possibilities from this genie-in-a-barrel. Create almost any spiral, curl or wave possible! Because everybody likes options.


The Lustrum Set includes 5 varying, interchangeable, 100% tourmaline
ceramic barrels, giving you options to create the most versatile curls
and waves imaginable. Choose between the 19mm, 25mm and 32mm curling
wands, the Reverse wand or the Pearl wand to get a new look every day of
the week.

Traditional: The 19mm wand creates soft, beautiful spirals and natural-looking, bouncy curls. The 25mm wand is perfect for adding volume and creating full, runway-worthy curls. The 32mm wand will give you bigger, more voluminous waves, especially if your hair is longer than shoulder-length.

Reverse: Measuring 25mm to 13mm from tip to base, the curls made by the Classic Reverse will be small and tight closer to the top, and bigger and softer toward the bottom.

Pearl: The Pearl wand is for the adventurous curl-seeker who loves to create different kinds of curls, from long beach curls to spirals, and even varying curl sizes thanks the barrel shape that alternates from 13mm to 25mm.

Infrared technology allows heat wavelengths to penetrate directly into the hair shaft, which means less time spent on styling, less heat exposure and less damage. Tourmaline emits negatively charged ions that prevent frizz and won't strip your hair of moisture or oils. The results speak for themselves: soft, tumbling curls or beachy waves with healthy shine!


← Back to portfolio