You can checkout the copy at www.moirabeauty.com, most of which I wrote during my 6 months with sister company Blue Scandal. I also completely developed the brand book and wrote or edited catalog copy. Here's a sample of copy I wrote for each of Moira's makeup lines, used in the catalog:
Gel Pencil Liner
A creamy pencil eyeliner that saturates the lash line with shameless, hyper-pigmented hues. Stunning color sets quickly for all-night staying power. Matte shades in melted chocolatey brown and intense, darker-than-ebony black.
Create brazen winged looks that set to a dauntless, ultra-seductive finish.
Smudge your liner while still freshly applied to smoke out eyes in decadent darkness.
Gel formula glides on slick, sinking into skin and drying without clumping or shine. Create striking looks effortlessly with smooth, seamless application. Color doesn’t transfer once it sets. Perfect for wet-lining or tightlining.
- Pencil tip retracts - no need to sharpen.
- Featherlight gel texture for comfortable wear.
- Long-lasting finish that won’t smudge.
